Barrymore Theatre

The last Broadway theater built by the indomitable Lee and J.J. Shubert, the iconic Barrymore opened in 1928 to showcase “The First Lady of American Theater,” Ethel Barrymore. 

Nearly a century later, AtelierTek is helping rejuvenate the landmarked exterior facade and entry experience, reversing the ravages of weather, gravity, overaggressive signage, harsh lighting, outdated technologies, and piecemeal upkeep.

Our cohesive design approach balances historic restoration with sensitive new construction, elegantly reasserting the marquee’s expression and restoring architectural dignity while accommodating current needs.  

Careful repair of historic terra cotta, brick, stone, steel and bronze components, and installation of new waterproofing and drainage, ensure future resilience. The marquee structure is newly exposed, refurbished and celebrated, its curved profile mirroring the arched stonework behind.  The exuberant, perforated perimeter with integrated lighting reimagines the original frame.  

Architectural lighting dramatically washes the terra cotta facade above the marquee, highlighting its depth and detail. Integrated marquee bulb lighting and globe pendants warmly illuminate the entry area, graciously welcoming patrons.  

Production and house signage – critical to beckon theatergoers – over time had become a cluttered agglomeration, overwhelming sightlines of the distinct building.  New signage is calibrated in scale, position, material, and detail to better harmonize with the landmarked architecture, while also improving visibility and functionality with LEDs and data controls.  

The new blade sign is articulated to complement the architecture, and features LED channel letters in a custom font inspired by historic photos, striking yet appropriate. New digital signage makes for easier maintenance and better visibility of production advertising.   

The signage improvements liberate the beautiful terra cotta grillework and elegant marquee, restoring their visual prominence, and the cohesive architectural identity of the Barrymore.  

Design was coordinated with Landmarks Preservation Committee, and construction sequenced to accommodate continuous theater operation.   

The stage is set for a second century of rousing performances at the Barrymore!