In celebration of their 50th anniversary, Maison Gerard commissioned AtelierTek to revamp their venerable Greenwich Village gallery of “functional art.”  Newly opened up and rendered light and bright, the showroom is a highly neutral and flexible machine to optimally showcase the wildly unique pieces curated for display.  A suspended grid of tracks allows for hanging art, lighting, and even exhibit partitions. Tactical strip windows and skylight graciously illuminate the pieces, and draw visitors inwards through a widening space.   

New storefront glazing appropriately celebrates ornate materiality and texture and skilled craftsmanship associated with earlier eras, while at the same time embracing laser-cut fabrication techniques and meeting current energy performance requirements.  Like many of the exhibited pieces, the storefront harmoniously straddles between contemporary and timeless, an expressive hint of baroque, yet restrained, modern sensibility.

Descending to the cellar, visitors can explore deeper archives in a warmer, more intimate space.  The conference room and pantry zone works equally well for meetings and parties.  Layers of historic material construction are exposed and celebrated at the walls and ceilings, bathed in ethereal light from the skinny yet strikingly effective light well at the rear.

In addition to this showroom, AtelierTek has fruitfully collaborated with Maison Gerard on the Kiko Lopez exhibit further down East 10th Street, the Achille Salvagni Gallery on the Upper East Side, and the Falchi Building “Open Storage” in Long Island City.